The New Passes Creator Homepage: Your Complete Dashboard Guide

Passes has completely redesigned the creator homepage experience. In place of the former explore page, you now have a personalized dashboard built around your performance data, smart content recommendations, and actionable insights tailored specifically to your creator journey on Passes.

The explore page is still accessible anytime in a separate tab. But your new homepage is where your business lives.

Here is everything that is in your new Creator Homepage and how to use each section.

What Is in the New Passes Creator Homepage?

Your Creator Homepage is organized around six sections, each designed to help you make smarter decisions, act on what is working, and stay on top of what needs attention.

Key Performance Metrics

Your dashboard now features four essential metric cards at the top of your homepage:

1. Total Profile Visits
2. New Memberships
3. 1-on-1 DM Revenue
4. Membership Revenue

Click any metric card to open a detailed visualization that shows trends and patterns over time. Use the data range selector to zoom in on any specific time period and every graph and metric will update automatically to reflect your chosen window.

Reuse Top Converting Mass DMs

Passes now surfaces your three highest-performing Mass DMs directly on your homepage so you can put proven content to work with new audiences.

The Reuse feature includes an Auto Unsend function that makes this seamless:

1. Click the Reuse button on any of your top-performing DMs
2. Passes automatically unsends any unopened versions of that message
3. Your successful caption is pre-filled in a new DM ready to send
4. Send it as-is to a fresh audience or adjust it for even better results

First-time users will see a walkthrough modal that explains exactly how the process works. To confirm Auto Unsend is active, check the toggle in the advanced panel before sending.

Try New Captions for High-Potential Mass DMs

Your content vault contains media that could be performing better with a stronger caption. Passes analyzes your historical data to identify this high-potential content and surfaces it directly on your homepage.

Here is how it works:

1. Hit Reuse on any piece of high-potential content
2. Choose from three AI-suggested captions based on your past performance, each with an estimated conversion percentage
3. Select a caption and your new Mass DM populates instantly
4. Tweak the pre-filled caption to fine-tune it before sending

This turns underperforming content into new earning opportunities without starting from scratch.

Media Performance

The Media Performance section gives you an all-time view of what is driving results across your content library. It shows two ranked lists side by side:

• Top 3 Earning Media: Ranked by total revenue generated
• Top 3 Purchased Media; Ranked by total purchase count

This dual perspective helps you distinguish between your highest-earning content and your most popular content, which are not always the same thing, and use both signals to inform your content strategy.

New Creator Onboarding

If you are new to Passes, your homepage transforms into a guided onboarding experience with five steps to help you build your foundation:

1. Set up your profile
2. Create your first membership
3. Upload your first post
4. Add a welcome message
5. Send your first Mass DM

Until you have enough data to populate your dashboard, these guided actions replace the analytics sections and help you take the actions that will generate future insights. After your first month on Passes, the onboarding section moves to a side panel where it stays until you have completed every step.

Actions Needed

The Actions Needed section ensures nothing falls through the cracks. It alerts you to time-sensitive tasks that need your attention:

• Unanswered Custom Requests: You will be notified when fan requests have been waiting 48 hours or more without a response
• Low Content Supply: You will be notified when you have not uploaded to your Vault in seven or more days
• Empty Shop: You will be prompted to add your first listing if your Shop has not been set up yet

These alerts only disappear when the underlying issue is actually resolved, not just dismissed.

Frequently Asked Questions About the Passes Creator Homepage

What is the Passes Creator Homepage? The Passes Creator Homepage is a personalized dashboard that replaces the former explore page. It gives creators instant access to performance metrics, top-performing Mass DMs, media performance data, smart caption suggestions, and time-sensitive action alerts, all in one place.

What metrics are tracked on the Passes Creator Homepage? The dashboard tracks four key metrics: Total Profile Visits, New Memberships, 1-on-1 DM Revenue, and Membership Revenue. Each metric card links to a detailed visualization that can be filtered by custom date ranges.

How does the Reuse Mass DM feature work on Passes? The Reuse feature lets you resend your top-performing Mass DMs to new audiences. When you click Reuse, Passes automatically unsends any unopened versions of the original message and pre-fills your caption in a new DM. You can send it as-is or edit it before sending. Auto Unsend can be toggled on or off in the advanced panel.

What are high-potential Mass DMs on Passes? High-potential Mass DMs are pieces of content in your Vault that Passes has identified as likely to perform better with a fresh caption, based on analysis of your historical performance data. When you select one for reuse, Passes suggests three caption options with estimated conversion percentages.

Where is the explore page on the new Passes homepage? The explore page is still available. It has moved to a separate tab so it remains accessible without taking over your primary dashboard view.

What is the Actions Needed section on Passes? Actions Needed is a section on your Creator Homepage that alerts you to time-sensitive tasks, including unanswered custom requests that have waited 48 or more hours, content vault inactivity beyond seven days, and an empty Shop. Alerts only clear when the underlying issue is resolved.

What happens to the onboarding section after my first month on Passes? After your first month, the onboarding section moves from the main dashboard to a side panel. It stays there until you have completed all five onboarding steps: setting up your profile, creating your first membership, uploading your first post, adding a welcome message, and sending your first Mass DM.

A Homepage Built Around Your Growth

Every element of the new Passes Creator Homepage is designed to help you act faster, earn smarter, and stay on top of your business. From real-time performance data and proven DM reuse tools to guided onboarding and automated alerts, it brings together everything you need to make better decisions in one place.

Log into Passes today to explore your new Creator Homepage.