Livvy Dunne on Passes: Former LSU Gymnast and NIL Creator

Livvy Dunne needs little introduction. The former LSU gymnast has become one of the most valuable NIL athletes in college sports history, with over 5.4 million Instagram followers, a spot on Forbes' 2024 30 Under 30 list, and an impressive portfolio of brand collaborations including Sports Illustrated modeling campaigns with some of the biggest names in the industry.

But on Passes, she is doing something different from anything a brand deal can offer: connecting directly with the people who support her.

Through tiered memberships, personalized messages, signed merchandise, and exclusive behind-the-scenes content, Livvy gives her Passes community access to the side of her life that does not make it into sponsored posts or magazine spreads.

Since joining Passes, Livvy has joined the cast of the Baywatch reboot, stopped by The Tonight Show with Jimmy Fallon, and partnered with NOBULL alongside Tom Brady as an athlete and investor.

Here is what she had to say in her Passes Creator Spotlight.

Q&A With Livvy Dunne

What's a gymnastics skill you nailed as a kid that you're still secretly proud of?

Catching a tkatchev on bars!

What's been on repeat in your brain lately: a song, a moment, a random thought you can't shake?

I honestly think of my dog all the time! I am on the road so much and constantly miss her.

What's the most chaotic thing that's happened to you so far this year?

Definitely landing my role in Baywatch! It has been such a fun process! Nothing like I have ever done before.

How do you balance your athletic identity with your acting/creator side — or do they feel like the same thing now?

I always saw myself as an athlete first and a creator second. Now that I am done with gymnastics, I feel like acting has taken over that role! I always enjoyed the process of working hard at something creative and displaying the process and bts on socials!

What's a behind-the-scenes moment from a content shoot (gym, fashion, or otherwise) that would totally surprise your Passes subscribers?

I immediately think of the Portugal Sports Illustrated Swim shoot. The pictures make it look like it was a warm and sunny day but it was actually raining and so cold! I was bundled up between shots!

If you could go back and tell yourself one thing right before you started on Passes, what would it be?

I would tell myself that building a community is so important because it's nice to have that support system while you transition to different phases of your career.

You just booked the Baywatch reboot — what was your very first reaction when you found out?

I was so so so excited! I have been taking acting lessons and really giving it my all and when I found out I got a part in the reboot I could not have been more happy! Baywatch is iconic after all.

What's the biggest difference between performing in competition versus performing in front of the camera?

It's definitely a whole different vibe. In gymnastics, I am competing in front of a live audience of 13,500 people, and, in acting, I am in front of a camera and a few crew members. I do think that gymnastics has helped me when it comes to my acting though!

What's something your Passes community has taught you that actually changed the way you show up or create?

They have taught me to let people into some of the bts moments that I normally don't share. People are interested in what you're like as a person!

Why Livvy Dunne Joined Passes

Livvy Dunne has spent years building one of the most recognizable personal brands in college athletics. What Passes gave her was something her other platforms could not: a direct line to the fans who actually show up for her.

For the members of her Passes community, that means tiered membership access, personalized messages, signed merchandise, and the kind of behind-the-scenes content that never makes it into a brand campaign. It is less like following a celebrity and more like being part of her world.

She came to Passes to communicate directly. She stayed because the community showed up the same way.

Follow Livvy Dunne on Passes for exclusive content, personalized access, and membership perks you will not find anywhere else.