Gabby Murray Is Building a Brand, Raising a Family, and Doing It All on Passes

Gabby Murray has never been just one thing. She is a content creator, an actress, a mom, and now a founder. Her content spans GRWMs and authentic motherhood moments to acting work that showcases a different side of her creative range. And recently, she added another chapter: launching Natics, her own clean skincare brand built around accessible beauty for her community and beyond.

Building a brand from the ground up while creating content and raising a family is no small task. Gabby turned to Passes to bridge the gap between her new business and the community that has supported her from day one.

Through exclusive membership tiers on Passes, her most loyal subscribers get first access to Natics launches, behind-the-scenes livestreams showing her real work of building a beauty brand, and a level of connection that her broader social platforms simply cannot offer.

Here is what Gabby had to say in her Passes Creator Spotlight.

Q&A With Gabby Murray

What is one thing about Passes that you did not expect but love?

"I would say the community that can build on the platform. It's so much more than just transferring your followers over from another platform."

What do you wish someone had told you when you first started your creator journey?

"People did tell me this. I just didn't listen, but post MORE."

What is your spirit animal, but make it a breakfast food?

"Avocado toast???"

What is your weirdest creative habit that actually works?

"Overthinking but only sometimes when it comes to being creative. Anything else overthinking is a big weak point."

What is your definition of a good day as a creator?

"Everyday me and my family are alive and healthy is a great day. I know that's kinda deep, but honestly I don't let my post's performance affect how good my day is anymore."

What emoji combo best captures your mood this month?

"🥵 ☀️ 🎃 🤪 ✈️"

What would your autobiography be called?

"Business or baby lol"

Why Gabby Murray Joined Passes

For Gabby, Passes was never just about moving her audience from one platform to another. It was about building something deeper with the people who have been in her corner since the beginning.

Launching Natics gave her fans something real to be part of, not just content to consume. Through her Passes membership tiers, subscribers are not just watching her build a brand. They are invited into the process, with exclusive access to product launches and behind-the-scenes livestreams that show what building a clean beauty business actually looks like day to day.

That kind of access is what separates a follower from a true community member. And for Gabby, that distinction matters.

Follow Gabby Murray on Passes for exclusive Natics updates, behind-the-scenes content, and the kind of access you will not find anywhere else.